At Gems Are Forever, our Beverly Hills staff are Graduate Gemologists (G.G.) from the Gemological Institute of America and pride ourselves in keeping our fingers on the pulse of the latest industry trends.
Now they are here to stay. Here are a few great reasons why.
They Are Unique & Non-Traditional
While traditional weddings and diamond engagement rings are still mainstays in the matrimonial industry, colored gemstones like ruby, sapphire, and emerald engagement rings create a unique and untraditional style that can be customized to fit the soon-to-be-spouse’s personality.
These beautiful gemstones also lend themselves to different cuts and designs, instead of solitary stones, which do not follow rules or traditions, thereby making them as unique as the person who wears them.
Online Shopping Provides Endless Options
Couples can shop — or at the very least get ideas — for different styles of engagement rings on social media, big chain stores, and even independent jewelers who use their websites to reach a wider customer base.
The internet has changed the way the world shops for nearly everything — including engagement rings — and has opened the door for consumers to step away from the traditional designs they would typically shop for in person.
When shoppers have more options, they can realize non-traditional rings that fit their unique relationship, and really allow their partner’s ring finger to shine.
Gemstones & Non-Traditional Engagement Rings Breathe New Life into Heirlooms
When families pass jewelry down through generations, they often consist of more than just diamonds. Inherited vintage rings and antique jewelry can be transformed into intimate and meaningful custom-designed engagement rings using repair and restoration services.
Searching for an Engagement Ring That Stands Out From the Crowd? We Can Help.
If you are looking for an engagement ring that stands apart from other rings — whether it is a traditional diamond, gemstone, or customized piece — contact our master jewelers in Beverly Hills at Gems Are Forever to schedule an appointment to discuss your unique needs and find incredible solutions that reflect your partner’s style.