Shopping in a Downtown LA Jewelry Mart: How Do You Know You’re Getting a Good Deal?

At Gems are Forever, our certified GIA professional jewelers understand how intimidating it can be to search for both everyday jewelry pieces and important purchases like engagement rings or milestone anniversary gifts.

The reality is, no matter your personal budget — which differs for everyone — jewelry is an intensely personal way to express style, and no one wants to walk away feeling as though they have paid too much for something the recipient isn’t going to absolutely love.

That is why our Beverly Hills jewelry store provides one-on-one scheduled appointments that allow us to learn more about your quest, budget, and the person who will be wearing something from our splendid jewelry collection, so you have nothing but confidence during the exchange.

So, how do you know if you are getting a good deal if you are not hopping from store to store in downtown Los Angeles, but making one stop at Gems Are Forever in Beverly Hills?

Trust the professionals.

For over 40 years, the professional jewelers at Gems Are Forever have ensured shoppers are getting top-notch pieces from our collection, without the senseless markup or exhaustive search.

Shop for Jewelry from its Source: Gems Are Forever

One of the first tips to ensuring you are getting the best deal on jewelry is to shop from the source. At Gems Are Forever, our foremost expert on all things jewelry, supplies many of the Los Angeles jewelry mart stores with their inventory.

That means you are buying our pieces from another source, which ultimately means you are paying more than you should.

Next: Choose Your Jeweler Carefully

Anyone can own a jewelry store.

There are no rules or oversight committees that demand all jewelry stores are owned by Graduate Gemologists from the Gemological Institute of America, or GIA.

While certifications from the world’s authority on diamonds are something we ensure from our entire staff, not everyone does.

GIA certification confirms the geographic origin, gemological identity, any alterations that have been made, grade, and quality of stones.

That’s where our expertise makes a difference and ensures you are not paying a specialized price for something that has not been certified.

Then: Ask Questions to Learn Everything You Don’t Know

Chances are, if you are shopping for jewelry, including something as important as an engagement ring, you have probably done your homework.

Whether you have searched online, in person, or a hybrid of both, you may have encountered conflicting information that has only muddied the search.

When you shop for jewelry in Downtown Los Angeles, you are one of thousands of people passing through the jewelry mart’s doors, which does not lend itself to personal, one-on-one time to get the answers you deserve.

At Gems Are Forever, we showcase our impressive jewelry collection by appointment, which allows you to discover the quality of each piece you are considering by inquiring about its composition — simply and directly.

Because certain countries, regions, and mines are renowned for the quality of their stones, the gems origin is an important part of your purchase.

And while you are here, you may always request certificates of authenticity for any gem, so you know you are getting what you pay for.

Finally: Know Your Audience

Buying jewelry for someone else requires purchasing a piece that fits the personality of the receiver. At Gems Are Forever, we want to know who you are buying for, so we can provide clear options that fit their character.

How does this ensure you are getting a good deal? Because you are purchasing something they want and appreciate the sentiment behind it.

It is possible to get a “good deal” on a gemstone instead of a diamond. But is your fiancée expecting a diamond engagement ring? Sometimes the “deal” isn’t the point.

Also, consider the person who will be wearing the piece’s lifestyle.

Is he or she active? If so, that person might need something more lightweight and durable piece, as opposed to someone who leads a more manicured life.

At Gems Are Forever, our jewelers in Beverly Hills, California, have assisted those searching for the perfect piece of jewelry for more than 40 years, which allows us to understand the person you are buying for, the overall intent of the gift, and the budget that allows you to walk away knowing you got the best deal.

When you are ready to refine your jewelry search contact us to schedule an appointment with one of our GIA certified jewelers today.